PUREWAXNYC

5.0·119 reviews·New York, NY

About this salon

If you've been searching for waxing in New York, NY, PUREWAXNYC keeps surfacing — and the a full menu of waxing services menu is the reason. Across 119 reviews the rating sits at 5.0 — near-perfect signal that the room and the technique match the menu. Pricing reads mid-range for the area.

PUREWAXNYC is a local studio in New York.

Pricing

$$ — mid-range

Reviews

5.0★ across 119

Walk-ins

Call to confirm

Good to know before you book

Skip caffeine for an hour beforehand and avoid retinol, AHAs, or sun exposure for 24 hours after.
Loose cotton clothing for the ride home — no tight jeans, gym, hot tubs, or pools for 24 hours post-wax.
This salon books up fast — reserve at least a week out for Brazilians, especially on Fridays and Saturdays.

Service menu

Typical local price range · confirm at booking

Brazilian wax

Full bikini-area wax — the most-requested service at every salon.

$65–$120

Bikini wax

Cleans up the bikini line without going full Brazilian.

$45–$75

Full Leg wax

Smooth legs from ankle to upper thigh in one session.

$85–$140

Half Leg wax

Knee to ankle — quick, easy, and budget-friendly.

$60

Underarm wax

Lasts weeks longer than shaving and feels way smoother.

$28

Brow wax

Clean shape, sharp arch — done in about 15 minutes.

$25

Lip wax

Five-minute upper-lip wax that lasts 3–4 weeks.

$16

Full Body wax

Head-to-toe smoothness — book a longer slot for this one.

$240–$420

Back wax

Full back wax — popular with guys before pool season.

$80

Chest wax

Clean chest wax that lasts 3–6 weeks longer than shaving.

$70

Photos

Reviews

5.0· 119 reviews

Jerri Werksman

Heena is amazing! Not only does she give the most professional, pain free and comfortable wax I’ve ever had, but she is also the loveliest person and wonderful to talk to. Heena also always does her best to find a time the works best for me which being a mom of 3 kids and a busy schedule is so appreciated. Highly recommend! Would never go anywhere else.

Julieann G

I have been a customer of Heena’s for many years and would never go anywhere else! She is highly skilled, professional, and lovely to talk to - by far the most comfortable waxing experience I’ve ever had, both in terms of the process itself - ( practically painless) - and her lovely manner, which always puts me at ease the moment I arrive. Her new studio is spotlessly clean, bright, and pleasant to visit. I highly recommend booking with Heena - you will not regret it!

Vanessa S

Heena is the best! I have been using Heena's services for many, many years. She is an expert in her field and a consummate professional. Heena is customer service oriented and always keeps her environment clean. She is also very considerate of her clients. I highly recommend Heena; she will not disappoint. PUREWAXNYC also has the best prices in the city for the services.

Read all 119 reviews on Google